What do steps, calories and sleep tell a dog owner?

They tell the owner how much the dog moved. Steps and distance are tracked every day, and active time sits beside them. A weekly view shows steps for each day, so the owner can tell a quiet week from a busy one.

The value is comparison with the dog's own pattern. An owner who sees that Saturday was busy and Tuesday was not understands the routine without writing anything down.

Calories are shown so owners see how much to feed. The idea is to connect the day's activity to the food bowl. I cannot give feeding advice, and I would not want you to, either. What the number does is start a conversation between the owner and the dog's vet.

Sleep is tracked night by night. Owners are curious about it, and a change can be a reason to look closer. It also gives the app a reason to be opened in the morning.

They do not diagnose anything. I make no claim about accuracy figures, because I have none that I can stand behind. Whether a figure matches a known walk is something you should test with your own dogs when the samples arrive.

That test is simple. Take a walk you know well, note the distance and time, and see whether the app tells a believable story the next day.

They give the owner a reason to open the app on most days. A collar that records nothing is forgotten after the first week. A collar with a daily picture of the dog is part of the routine, and the brand name on it is seen every day.

• The numbers are specific and easy to share with a friend.
• They bring the owner back to the app daily.
• They fit with the rest of your range: food, treats, walking gear.

Plainly. Tell them what is tracked: steps, distance, active time, calories and sleep. Do not promise that the numbers will make a dog healthier. Do not hint at medical results. The product shows what happened, and the owner decides what to do.

If a customer asks a health question, the right answer is to speak to a vet. Put that in your support notes. For a fuller structure, see How to support customers who use your smart collar app.

A Today screen shows the pet's name, breed and age, then steps, active time, calories and sleep. The screens on our website use example data and are marked as such. Your samples will show the real app.

I cannot quote a figure for how often owners open it, and I will not make one up. What I can describe is the design: a Today screen for each pet, with steps, active time, calories and sleep, and a weekly view of steps by day. It is built for a quick look, not a long session.

That is a good fit for a pet brand. A quick daily look puts your name in front of the owner every time, without asking them to do anything.

• Look at the weekly view and not only at one day.
• Compare the dog with itself, not with other dogs.
• Note what changed: a new route, a holiday, a visitor in the house.
• Keep the pet profile accurate, with breed, age and photo.
• Speak to a vet about any concern, whatever the app shows.

These five lines make a good card to put in the box, written in your brand's voice.

Take both collars out on a walk you know well. Compare the distance and the time with what the app shows the next day. Check that sleep appears for the night. Check that calories show in a form an owner would understand. Write down anything that surprises you, and send it to me with your questions. Your notes will make the first batch better.

They give your team a shared language with the owner. When someone writes that the dog seems tired, your team can ask them to look at the weekly steps and sleep and describe what they see. You are not diagnosing anything. You are helping the owner describe what happened, which helps their vet as well.

Train your team to say that clearly. The app shows the day. A vet judges the health.